“I’ve talked to many people about ghosts and seeing them as if it was the most natural thing in the world. Gabriel García Márquez’s books are filled with ghosts, only they seem natural,” Brugués says. And not only in horror, just look at Latin American literature. “Ghosts are very popular down there (in Latin America). The movie’s $26.5 million opening-weekend crowd was almost half Latino, and it performed well throughout Latin America, eventually taking in $123 million worldwide. The most obvious example is “The Curse of la Llorona,” the 2019 film based on Mexican folklore about a ghostly woman mourning her drowned children. He wrote and directed the zombie comedy “Juan of the Dead” and is currently helming “The Last Will and Testament of Charles Abernathy,” an upcoming horror title for Netflix. I guess it’s a reflection of the real-life horrors we have to deal with in some of those places,” Brugués says. “Those of us that grew up there and love the genre know it’s crawling with horror stories. He refers to Central and South America and parts of the Caribbean as “very religious.” Catholic imagery and traditions, from exorcisms to baptisms, are featured throughout the “Conjuring” universe.
It makes sense, says Cuban filmmaker Alejandro Brugués. Similarly, Latino audiences showed up for 2017’s “Annabelle: Creation” (26 percent at opening) and the first “Conjuring” film (17 percent). It went on to become the most successful film in the franchise.
The $53.5 million opening for 2018’s “The Nun” was lifted by an audience that was 36 percent Latino. 'CONJURING' STARS TALK: Vera Farmiga and Patrick Wilson on their roles in the hit franchise. The studio even reached out specifically to Latino journalists and Spanish-language media. The film is the latest to focus on real-life paranormal investigators Ed and Lorraine Warren, played by Patrick Wilson and Vera Farmiga.ĭespite the lack of visibility, Latinos are expected to turn out in big numbers for the film. “The Conjuring: The Devil Made Me Do It” opens June 4 and features actress Andrea Andrade, who is Filipina and Mexican, in a minor role as a murder victim. Mexican actor Demián Bichir took the lead in 2018’s “The Nun.” Raymond Cruz plays a former priest in “The Curse of la Llorona.” Other than that, bit roles became common for Latino actors in a horror franchise that has grossed $2 billion worldwide. What it doesn’t have much of, however, is Latinos. The “Conjuring” universe frightened moviegoers with cursed houses, demonic dolls and killer nuns. Father Burke (Demian Bichir) runs into some demonic issues when he investigates a gruesome hanging at a haunted convent in “The Nun.” Photo: Warner Bros.
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